Excerpt below is unedited draft prior to publication
This book provides you with the resources to get you started in event marketing, choose the type of event that’s right for you and your business, prepare for its success, and measure its effectiveness afterward. Armed with literally hundreds of different ideas you should be ready, willing, and able to add successful events to your prospecting arsenal.
However, to be honest, this book does not have everything. That would be impossible. There are other event ideas I have not covered, tips to a successful event I have not shared, and pitfalls to avoid I have not mentioned. I wasn’t holding anything back, but–just like your business environment–things are always changing and the most successful people must always adapt. People whom I’ve never met have tried events with great success, and they have insight nobody else has. Others have made mistakes from which everyone can learn, while still other entrepreneurs have created all new events that could help your business succeed. There is no way to put everyone’s collective knowledge and experience in one book, and there is no way to keep revising it to accommodate all the new information that comes along.
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