Excerpt below is unedited draft prior to publication
We know you are going to want to dive right in, but this list can be overwhelming—so think about a strategy for tackling it. First, make sure you have, at a minimum, read the chapters on how to choose your event and client acquisition cost. I would then suggest you take the list and mark out the ones that could not possibly be a fit for you, or don’t give you any ideas. Then, gather up your staff and work through the rest, eliminating the ones that are easy to eliminate. When you have got it down to roughly 50 potentials, use the growth matric optimizer tool described in the other chapter.
Alternatively, you might consider visiting with your staff members and discussing how to size and prioritize events, (or ask them to read those chapters), then ask them to go through the list and bring the20 events they want to do that could meet the business’s criteria.
Read more in the book Order Now!