Excerpt below is unedited draft prior to publication
In this book we will provide you with a wealth of excellent ideas for your own event. If you used every one of them you would have a tough time exhausting the entire list over the course of your career, but I would encourage you to think up your own ideas for events. Be creative. It might be totally unique, something nobody has tried before, and a huge success. The old axiom that “there’s nothing new under the sun” holds true in many aspects of business, but in the world of event planning you might be able to think of something new and reap great rewards from it. As technology and societal trends lead to new ways of bringing people together, there are new events and ways of getting prospects to attend that have yet to been tried. Use the examples in this book and your imagination, and you will never run out of ideas.
While event suggestions vary in scope, size, duration, effort, and cost, they all have a few elements in common. Whether you’re using an existing idea or considering one of your own, there are a few characteristics all good events share. Make sure the events you plan for your business share the following traits:
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