Excerpt below is unedited draft prior to publication
Planning an event to market your business doesn’t have to be complicated, but it does take some time, effort, and thought. Why do it when there are so many daily demands on the same limited resources? What does event marketing offer that you can’t get elsewhere? If what you’re doing is working, why bother with event marketing?
Let’s compare event marketing with some of the other marketing tactics you may be using.
* Cold Calling
Events are better than cold calling. Anything is better than cold calling.
Perhaps you’ve made cold calls and you know how much effort it takes to find a qualified prospect, get an opportunity to offer your product or services to him or her, and close a sale to start a business relationship.
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