Excerpt below is unedited draft prior to publication
At first glance you might think event marketing is too costly. It might seem event marketing is something for larger companies, with big advertising budgets and the manpower to make sure everything goes right. You may think you can participate in someone else’s event, but you’re not in a position to put on one of your own.
Don’t place limits on your own success. You don’t need to be big to create your own professional marketing event, nor do you need a lot of money or manpower, In fact, doing a marketing event can be one of the most economical ways to connect with people who need the goods or services you sell.
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